De Beers Group, GJEPC Launch Natural Diamond Promotion Through Cricket Broadcasts
De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.
De Beers Expands ‘Love, From Dad’ Campaign with INDRA Retail Network Growth
De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.
41st World Diamond Congress Announces Programme for July 2026
Organizers of the 41st World Diamond Congress, scheduled for July 12–15, 2026 in Singapore, have outlined five panel themes addressing markets, geopolitics, demand, and generational shifts in the industry.
De Beers introduces ‘Heera Hai Aapke Liye’ at IIJS Bharat Signature
De Beers Group introduced its ‘Heera Hai Aapke Liye’ program at IIJS Bharat Signature to strengthen natural diamond demand in India by enabling retailers through the INDRA alliance and expanding structured access nationwide.
GJEPC Hosts De Beers’ Sean Lin to Advance Collaboration on Boosting Natural Diamond Demand in China
De Beers VP Sales Sean Lin meets GJEPC leadership in Mumbai to discuss strengthening natural diamond demand in China, market recovery signals, and deeper collaboration on retail promotion and consumer education.
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